About Me

I received the following praise from the director of product development at a former employer, “Thank you for all you did to bring the UX discipline and processes to (our company). Your energy, breadth of knowledge and enthusiasm for the practice is unmatched in my experience so far.”

Over 10 years’ experience conducting user experience (UX) research, including moderating usability test sessions, user interviews, persona creation workshops, card sorting exercises, journey/experience mapping, and heuristic (expert) reviews. Created low and high-fidelity, interactive wireframes, and led cross-functional team sketching sessions. Have worked on high-profile UX projects for PBS and the Department of Veterans Affairs, as well as for the Departments of Homeland Security and Defense, and the FBI. A strong advocate for the Lean UX methodology leading Agile development.

Over 20 years’ experience with user-centered design. Successfully completed challenging information design projects for Mobil Corporation, NASA, and a host of government, commercial, and nonprofit clients. Skilled in digital strategy, design management, and project management.

Client List

Abe Scheer Kellogg’s Prima Publishing, Inc.
Adidas K.F. Maskell and Associates, LLC Public Broadcasting Service (PBS)
Akopia, Inc. KICK Magazine Public Health Foundation
Arsenal Publishing, Inc. Lockheed Martin Quaker Oats
Astronic Tele-Cine/Astro Video, Inc. MainControl/MRO Software, Inc. Ralph Chicoral
Battlefields’ Marquette University Rockwell International
Capwell’s Matol Association of Greater Washington Science Applications International (SAIC)
Clinicare Corporation McCreedy Group South Lakes High School Lacrosse Team
Computer Sciences Corporation (CSC) Milwaukee Art Center SportScene Magazine
Electronic Data Systems (EDS) Milwaukee County Zoological Park Suburpia Sandwich Shoppes
Endgames Milwaukee Poison Center Sullivan Chamber Ensemble
Eugene Magazine Milwaukee Public School System Training & Placement, Inc.
Evolution Cycling Team Mobil Corporation University of Wisconsin – Extension
Gretta Asaly Nextel, Inc. University of Wisconsin – Milwaukee
Historic Walker’s Point Northpoint Medical Group U.S. Department of Agriculture
Hoefer, Dieterich & Brown Oakland Stompers Soccer Team U.S. Department of Defense
International Business Machines (IBM) Oregon Lung Association U.S. Department of Veterans Affairs
The Howard Company Parker Bros. U.S. Postal Service